Securing Your Brand

How to File a Trademark

In this episode of "Securing Your Brand," hosts Holly McFall and Melissa Jada from SecureMark Legal discuss trademarks, copyrights, and intellectual property protection. They emphasize the importance of conducting thorough research before filing a trademark to ensure the uniqueness and availability of the business name. They recommend consulting an intellectual property attorney for a comprehensive search to better understand the landscape. The episode provides valuable insights for individuals looking to safeguard their creative assets effectively.
Timestamps:
[00:02:31] The importance of trademark ownership.
[00:04:48] Trademarking Food Product Names.
[00:08:05] Trademark infringement case for food truck.
[00:13:03] Trademark classification complexities.
[00:15:26] Consequences of wrong category.
[00:19:01] Determining if a name is generic.
[00:22:39] How to contest legal research.
[00:24:27] Early trademark registration importance.
 
About The Show
Welcome to Securing Your Brand, the podcast where Holly McFall and Melissa Jeda from SecureMark Legal discuss trademarks, copyrights, and intellectual property. Hosted by Matt Sky, each episode unpacks the complexities of IP law, offering insights and guidance to help you protect your brand and creative works.
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Unpacking the Types of Intellectual Property Law

This episode of "Securing Your Brand" delves into trademarks, copyrights, and intellectual property with Holly McFaul and Melissa Jetta from SecureMark Legal. The discussion covers the main types of intellectual property law - patents, trademarks, copyrights, trade dress, and trade secrets - and their respective protections. Patents safeguard designs and inventions; trademarks protect business identifiers like names and logos; copyrights cover creative works in tangible form; trade dress pertains to product design; and trade secrets safeguard confidential information. The episode clarifies the critical distinctions between patents and trademarks, highlighting their unique roles in intellectual property protection.
Timestamps:
[00:02:26] Trademarks vs. Patents.
[00:05:37] Trade dress in commerce.
[00:09:45] Trademark expansion complexities.
[00:11:53] Trade secrets vs intellectual property.
[00:16:22] Intellectual property legal cases.
[00:17:29] Importance of protecting intellectual property
About The Show
Welcome to Securing Your Brand, the podcast where Holly McFall and Melissa Jeda from SecureMark Legal dive into the world of trademarks, copyrights, and intellectual property. Hosted by Matt Sky, each episode unpacks the complexities of IP law, offering insights and guidance to help you protect your brand and creative works.
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